229 Withers: Ora’s Launch Event Signals a New Chapter in Boutique Brooklyn Living

Over 60 brokers, creatives, lenders, and top producers gathered in East Williamsburg for the official unveiling of ORA, a 14-residence boutique condominium blending elevated design with effortless indoor-outdoor living. Located at 229 Withers Street, ORA is setting a new standard for Williamsburg condos for sale, attracting buyers looking for design-forward homes in the $900K–$1.5M range. Now, with limited inventory remaining, The Lundgren Team at SERHANT. enters the next phase: curated showings, strategic conversions, and high-velocity closings. On a clear Tuesday evening, with Manhattan’s skyline sparkling in the distance and a DJ spinning on the rooftop, ORA made its debut. Hosted by Sarah Cotty, Williamsburg’s top luxury broker, alongside Nile Lundgren and The Lundgren Team at SERHANT., the event brought out top agents from Compass, Douglas Elliman, SERHANT., and The Empire Collective. The celebration included live rooftop painting by Storm Ritter, an open bar, a fully staged duplex penthouse, and the kind of energy that defines Brooklyn new development at its best.

🥂 Launch Recap: A Rooftop Evening With Style and Substance

The ORA launch was intentionally intimate and meticulously executed. Guests rotated through fully furnished units, the expansive rooftop terrace, and step-and-repeat photo ops. Highlights included a live painting (which sold that evening), curated cocktails, and conversations that spanned real estate trends, market momentum, and why boutique condos like ORA are commanding attention. And yes, we kept the door tight. This was for real players only. RSVP’d or you weren’t getting past the doorman.

🔑 Ora at a Glance: Boutique Design, Elevated Living

Designed by Angelo Ng + Anthony Ng Architects Studio, ORA is a 14-unit elevator building offering thoughtful layouts and elevated finishes. Homes start at $900K and include spacious two-bedrooms, select private outdoor spaces, and a crown jewel penthouse with a massive duplex terrace. Interiors feature wide plank engineered oak flooring, oversized black-framed windows, and custom kitchens with appliances from Café, Bosch, and Liebherr. Bathrooms are outfitted with quartz countertops, Kohler and Toto fixtures, and natural light through windowed layouts. Prewiring, in-unit laundry, and modern hardware ensure convenience and future-proof functionality. With its scale, style, and pricing, ORA stands out in the Williamsburg real estate market—and in the broader category of NYC condos under $1.5M.

📍 Williamsburg: Michelin Stars, Cultural Energy & Culinary Gold

Living at ORA doesn’t just mean new construction and private outdoor space—it means living within walking distance of some of New York City’s most acclaimed restaurants and lifestyle destinations.

Michelin-Starred Restaurants Nearby:

Aska – 2 Michelin Stars | Contemporary Nordic tasting menus by Fredrik Berselius in an intimate, artfully lit space. Meadowsweet – 1 Michelin Star | Seasonally focused New American cuisine tucked beneath the Williamsburg Bridge. The Four Horsemen – 1 Michelin Star | Natural wine haven with a cult following, founded by LCD Soundsystem’s James Murphy. Francie – 1 Michelin Star | European brasserie with famed duck for two—classic meets contemporary. Oxomoco – 1 Michelin Star | Vibrant Oaxacan-inspired tacos and wood-fired entrees in a plant-drenched dining room.

Local Favorites & New-Wave Icons:

Lilia – Pasta temple by Missy Robbins, regularly topping NYC’s best-restaurant lists. Bonnie’s – Cantonese-American done Brooklyn cool, from dim sum to shrimp toast. Fish Cheeks – Thai seafood hotspot with explosive flavors and a growing cult fan base. Birds of a Feather – Elevated Sichuan in sleek surrounds—modern, fiery, unforgettable. Chino Grande – Late-night karaoke, small plates, and a Chino-Latino culinary mashup. Aurora – Rustic Piedmont cooking with one of the most romantic interiors in Brooklyn. Peter Luger – The legendary steakhouse since 1887. No explanation needed. For ORA residents, this isn’t just what’s nearby, it’s what’s normal. Step outside and you’re in the epicenter of one of the most exciting culinary and cultural neighborhoods in the country.

📈 The Path Forward: From Buzz to Closings

With momentum high, ORA now enters its most strategic phase. The goal: 8 units under contract by year-end. With showings underway and furnished staging revealed, The Lundgren Team is focused on driving results through private buyer tours with high-touch follow-up, finalizing drone and listing video assets, leveraging their broker network for cross-sell opportunities, and promoting the newly staged homes across ReChat, social platforms, and luxury marketplaces. ​​​​​​​ORA’s inventory is tight. Interest is rising. And buyers know that Williamsburg boutique product under $1.5M won’t sit still long.

📎 Explore the Gallery & Marketing Assets

Everything you need to explore this new development can be found in the Dropbox linked below: including floor plans, renderings, pricing, and an offer form. Event photos and rooftop shots from the launch are available in a separate link just below.